Available for new projects

Grow faster. Market smarter. Scale with AI.

I help small businesses and scale-ups define their go-to-market strategy, automate their marketing, and use AI to do more โ€” without enterprise complexity or price tags.

GTM StrategyAI EnablementGrowth Consulting
Tamara Santiago โ€” Marketing Strategist & AI Consultant
25

Years of experience

B2B marketing & GTM

๐Ÿ‡ฌ๐Ÿ‡ง Based in London

Working globally

Experience from

AdobeSageAccess GroupWorkivaAudienceScience

Key achievements

25+
Years in B2B marketing
ยฃ1.57M
Saved in dev costs at Sage
8M+
Digital interactions in 6 months

How I can help

Three ways to grow your business

Whether you need a quick AI audit, a full GTM strategy, or hands-on marketing support โ€” I have an engagement that fits.

AI Audit & Enablement

Discover where AI can save you time and money. Free guides, team enablement, and practical audits for small businesses ready to work smarter.

Learn more

GTM & Growth Strategy

Launch with clarity. Grow with purpose. Go-to-market strategy and growth consulting for small businesses and scale-ups.

Learn more

Freelance & Contract PMM

Senior product marketing expertise on demand. No long-term commitment, no lengthy onboarding โ€” just results.

Learn more

Free resources

Tools to help you grow โ€” free

Guide
FREE

AI-Powered Go-to-Market Playbook

The complete GTM framework I've used across 25 years โ€” now enhanced with AI tools for faster execution. Perfect for small businesses and scale-ups launching their next product.

Templates
FREE

AI Marketing Toolkit for Small Business

Prompt library and workflow templates built specifically for small business owners and lean marketing teams. Covers content creation, social media, email, and customer research.

Guide
FREE

AI Tools Guide for Growing Businesses 2025

Honest, practical guide to the AI tools that actually save time for small and growing businesses โ€” with real assessments of cost, learning curve, and ROI.

Tamara Santiago

About Tamara

Enterprise depth.
Accessible to every business.

I'm Tamara โ€” a product marketing leader who has spent 25 years building B2B businesses at Adobe, Sage, and beyond. Now I use that enterprise-level thinking to help small businesses and scale-ups grow faster, without the big budget or the lengthy process.

Track record

Results that prove the approach

Grew Adobe Document Cloud subscriptions from 10% โ†’ 89% in the Nordics & UK

8M+ digital interactions in 6 months at Sage

Banking product adoption from 29% โ†’ 80% by redesigning onboarding

62 analyst briefings to Gartner, IDC & Forrester โ€” doubled report mentions

Adobe eSign revenue +46% YoY across EMEA

ยฃ1.57M saved in development costs at Sage

What people say

In their own words

โ€œTamara exhibits all the behaviors I hope to find in leaders. In addition to all the usual stuff like drive, passion, commitment, and smarts, she's also very collaborative. She knows her success depends on making others successful and lifts everyone around her. She also owns outcomes and won't let challenges that would slow others down in any way affect her personal accountability.โ€

AH
Aaron Harris
Global CTO ยท Sage

โ€œTamara is one of the best product marketing professionals I know. She is extremely strategic, thoughtful and hardworking. She knows to ask all the right questions so that she can get to the right messages. She can understand complex topics, new technologies and products, and crisply synthesize the key points relevant to bring to the front. It is a joy and pleasure to work with Tamara.โ€

SG
Shivani Govil
CXO | Global Tech & Business Leader ยท Ex Google, SAP

โ€œTamara was part of my leadership team at Sage as Director of Product Marketing. Tamara is mission-driven, dedicated and always takes personal responsibility for what she delivers and how she delivers it. She played an important role in contributing to the definition, planning and executing internal and external communications.โ€

KK
Klaus Kaasgaard
VP Product ยท Sage

Let's work together

Ready to grow your business with AI?

Start with a free 30-minute discovery call. No hard sell, no jargon โ€” just an honest conversation about what's possible for your business.