Insights

Thinking out loud about AI and marketing

Practical insights from 25+ years in B2B SaaS marketing — and the AI tools changing how I work.

How I used AI to cut GTM planning time by 60%

The specific tools, prompts, and workflows I now use to compress weeks of planning into days — without losing the strategic depth.

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Tools12 min read

The PMM's guide to AI tools in 2025

A practical breakdown of the AI tools that actually matter for product marketers — and which ones are hype. No fluff, just honest assessment.

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Product Marketing10 min read

What 62 analyst briefings taught me about positioning

After briefing Gartner, IDC, and Forrester more than 60 times, I've noticed patterns. Here's what analysts actually want — and how to give it to them.

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GTM9 min read

Why your onboarding journey is killing product adoption

I grew banking adoption from 29% to 80% by rebuilding the onboarding flow. Here's the framework I used and the surprising insights we found.

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