Free resources to help your business grow
Practical guides, templates, and frameworks — built from 25 years of experience and freely available to download. No email required, no catch.
AI-Powered Go-to-Market Playbook
The complete GTM framework I've used across 25 years — now enhanced with AI tools for faster execution. Perfect for small businesses and scale-ups launching their next product.
AI Marketing Toolkit for Small Business
Prompt library and workflow templates built specifically for small business owners and lean marketing teams. Covers content creation, social media, email, and customer research.
AI Tools Guide for Growing Businesses 2025
Honest, practical guide to the AI tools that actually save time for small and growing businesses — with real assessments of cost, learning curve, and ROI.
GTM Strategy Template (Notion)
A simple but powerful Notion template to build your go-to-market strategy from scratch. Includes ICP builder, messaging canvas, channel planner, and launch tracker.
Marketing Automation Starter Guide
How small businesses can automate their marketing in a weekend — without technical skills or a big budget. Built on the methodology I used to deliver 8M+ digital interactions at Sage.
ICP & Persona Workbook
Stop guessing who your ideal customer is. This workbook walks you through defining your ICP and building detailed buyer personas using AI — in under 2 hours.
Why is this all free?
I believe that great marketing thinking shouldn't only be available to companies with big budgets. Everything in this library is built from real frameworks I've used at Adobe, Sage, and with growing businesses. Take it, use it, and if you want hands-on help — you know where to find me.